The goal: To mobilize our networks to assist us in our mission to raise and spread human rights awareness with the use of new and digital media.
Spreading the word: The core task of the Digital Ambassador is to share information about JHR ’s programs and human rights in general by using the various social media tools that they already access on a daily basis. The Social Media Coordinator will send a bi-weekly calendar through email to JHR’s team of Digital Ambassadors with the most relevant and pressing information.
Brainstorming ideas and providing feedback: Digital Ambassadors will be frequently consulted for feedback on JHR’s online as well as related offline engagement campaigns and projects. They will help to determine what our audience is interested in, contribute specific content ideas, notify us of opportunities or news stories, and may even occasionally create content for JHR.
Responsibilities:
- Be an active participant in our online communities (i.e.: comment on our Facebook page, retweet JHR posts on twitter, share JHR produced videos, photo’s and articles, take part in online group chats, encourage friends to read JHR fields notes and success stories, encourage friends to become digital ambassadors.)
- Rebroadcast all material sent to you by JHR’s social media coordinator on your personal and/or professional social media networks. New featured content to publicize on your Facebook, twitter and other SM accounts will be sent to you bi-weekly. Digital Ambassadors must make at least ten tweets and three posts each week.
- Check JHR’s website for new information, human rights news, success stories and publicize new JHR content on a consistent basis.
- Maintain political impartiality on issues when representing JHR.
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